END. x Adidas Coastal-Inspired 'Chip Shop' Drop Marks END. 20th Anniversary In Style

END. continues to mark its 20th anniversary in style with a fresh take on the iconic adidas BW Army sneaker, available now. The exclusive ‘Chip Shop’ edition draws inspiration from British seaside culture, nodding to everything from traditional fish & chips to the neon-lit arcades of coastal towns.

This unique collaboration reimagines the archival adidas BW Army silhouette through a distinctly British lens. Delivered in a clean white and grey colourway, the sneaker features textured side panels that subtly reference the scales of the catch-of-the-day, while fluffy laces add a playful layer of texture. A dark grey suede heel panel contrasts the upper, and co-branded adidas and END. patches sit proudly on the tongue above the signature gum sole.

Inside, the insole pays homage to past adidas x END. projects, styled to resemble classic chip shop newspaper wrapping. Further detailing includes a tongue underside and insole design modelled after a vinegar packet—cementing the culinary theme. The pair also comes housed in bespoke packaging designed especially for the collaboration.

Shot inside a real chip shop in Newcastle, the campaign highlights END.'s team members from locations across the UK and Europe, celebrating the brand’s community roots and global reach. The END. x adidas BW Army ‘Chip Shop’ sneaker reflects END.’s signature approach to storytelling—blending humour, heritage, and high-end execution.

Available now via END. Launches and in select stores. RRP: £120 / €139 / $140.