A$AP Rocky Appointed First-Ever Creative Director For Ray-Ban

In a groundbreaking announcement, Ray-Ban has appointed fashion icon and global superstar A$AP Rocky as its first-ever Creative Director. Known for his influential impact on both the music and fashion industries, Rocky will now guide the creative direction of Ray-Ban Studios, the brand’s creative platform that celebrates the fusion of music, culture, and design.

This visionary partnership kicks off with the Blacked Out Collection, set to release in April 2025. The collection will feature a redesign of Ray-Ban’s iconic Mega sunglasses, now with a new ultra-black lens type and gold-plated details, merging classic style with a bold, contemporary twist. Rocky’s involvement will go beyond eyewear design, extending to campaign direction, store redesigns, and further integrating music, fashion, and art into the Ray-Ban brand.

Ray-Ban’s decision to bring A$AP Rocky on board signals the brand's commitment to blending its legendary heritage with the forward-thinking culture of today. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban,” said Rocky, emphasizing his admiration for Ray-Ban’s ability to evolve while staying true to its roots.

Ray-Ban President, Leonardo Maria Del Vecchio, highlighted Rocky’s boundary-pushing creative vision as a perfect match for the brand’s core values of innovation and cultural relevance. The partnership marks a major step in the brand’s evolution, ensuring its legacy continues to shape trends for years to come.

With this new appointment, Ray-Ban is poised to take its creative influence to the next level, guided by one of the most innovative voices in the modern cultural landscape. Keep an eye out for the Blacked Out Collection in April 2025, and get ready for a fresh chapter of style and bold ideas from A$AP Rocky and Ray-Ban.