Converse Celebrates The Chuck Taylor And Its Sporting Legacy

Converse continues to honor the heritage of the Chuck Taylor with a new campaign celebrating the silhouette’s deep-rooted connection to sport. While widely recognized as a cultural icon, the Chuck Taylor’s journey began on the basketball court in 1917 before being embraced by skaters, punk rockers, and athletes across disciplines.

Shot in Paris, the campaign highlights the sneaker’s evolution beyond its basketball origins, showcasing its modern-day adoption by weightlifters, boxers, dancers, and street athletes. Featuring a diverse cast, the visuals emphasize community, self-expression, and the intersection of sport and style.

The Chuck Taylor’s timeless design and versatility have cemented its place in multiple subcultures, from skateboarding to contemporary dance, with its durable canvas upper inviting customization and personal expression. Today, it remains a go-to choice for those who seamlessly transition between sport and streetwear.

For SS25, Converse will introduce new styles and colorways that continue the brand’s sporting legacy, available soon at converse.com/uk.