JD Sports Launch Christmas Campaign 'Family' Celebrating Giving, Togetherness And Chosen Connection
Author: Mark Haddon | Tuesday 19th November 2024
This year, JD strips back the decorations commonly associated with the festive period to reveal what’s really important. JD ‘Family’ is a contemporary celebration of what family means today - the authentic connections that make this time of the year truly special. Whether it’s the family we’re born into or the friends we choose, the campaign highlights the moments of togetherness that matter most.
The campaign stars some of the UK’s biggest talent, including Central Cee, Maya Jama, Trent Alexander-Arnold, Paddy “The Baddy” Pimblett, and Beta Squad, all featuring alongside their real-life families and closest connections. From playful kitchen scenes to mates cruising to a rave, the campaign is a vibrant, relatable celebration of modern family life in 2024.
JD ‘Family’ is set to a bespoke edit of Jamie XX’s “Wanna”, enhancing the emotions behind every shared moment.
As the festive period approaches, JD encourages everyone to embrace their own definition of family, inviting us to join in the celebration of authenticity and togetherness during this magical season.
In store, consumers who have the JDSTATUS App downloaded will be able to bring the campaign theme to life by visiting the ‘JD House’ photobooth to capture images with their own ‘Family’. Those who post their photobooth images on social tagging @Jdsports and #JDHOUSE will be in with the chance of winning an incredible £1000 JD gift card to spend on their favourite sports fashion essentials this Christmas.
UK LOCATIONS AND DATES:
Westfield Stratford 16.11.24 - 17.11.24
Bluewater 23.11.24 - 24.11.24
Metrocentre 30.11.24 - 01.12.24
Glasgow Braehead 07.12.24 - 08.12.24
Dublin Dundrum 14.12.24 - 15.12.24
Manchester Arndale 21.12.24 - 22.12.24
