No Two Ways Steps into Footasylum

Notwoways (no), the footwear brand known for disrupting the sneaker scene, is expanding its presence this November with a major partnership with Footasylum, one of the UK’s top sports-fashion retailers. Co-founded by YouTuber Callux and Dutch designer Rockwell ‘Rocky’ Princely, the brand has taken a significant leap into retail, bringing its innovative products to Footasylum’s flagship store on London’s Oxford Street and online, allowing fans and newcomers alike to experience their designs up close.

A New Era for No Two Ways
Notwoways has carved out its own niche by combining technical innovation with style inspired by London’s vibrant street culture. Known for shaking up the market, the brand is taking this step to introduce its unique designs to a wider audience. The Oxford Street launch not only symbolizes growth but reinforces Notwoways’ commitment to breaking conventions, reaching sneaker fans beyond its loyal online following.

Co-Founder Callux on the Launch:
"This partnership with Footasylum is a turning point for Notwoways. We’ve always done things differently, and this is no exception. Getting our products into the hands of more people and being able to show them up close what makes our brand special is really exciting for us. Oxford Street is just the beginning."

Rocky Princely added, "We design our footwear to push fashion beyond the ordinary, inspired by London’s streets and the people who live it. This step into retail with Footasylum allows us to bring that experience to life in a new way, and we’re looking forward to the journey ahead."

Celebrating with the Big Red Button - Win £10,000
To celebrate the launch, Notwoways and Footasylum are running the Big Red Button contest, as seen on Footasylum’s “Locked-In” series. Players have a chance to win £10,000 by stopping the timer at precisely 10.000 seconds. The Big Red Button event will appear at Oxford Street on November 9th-10th, at Stratford on November 16th-17th, and at Birmingham Bullring on November 23rd-24th. Players can sign up to play at playbigredbutton.com.

For all updates, follow @footasylum on Instagram and check out the latest launches online at footasylum.com.

Launch Details:
Online - 7 pm Wednesday, November 6th at footasylum.com
In-store - 9 am Footasylum, London Oxford Street

In-Store Availability

London Oxford Street – from November 7th
London Stratford – from November 16th
Birmingham Bullring – from November 23rd
More locations will be announced.