About Blank Drops First Collection From Its Biggest Season Yet

UK-based streetwear label About Blank is kicking off its Autumn/Winter 2024 season with what they’re calling their most impressive collection to date. Now three years into the game, the brand has been continuously refining its designs, materials, and suppliers, and this new drop is where all that hard work starts to pay off.

Following the success of their initial sportswear release earlier this year—held at F. Cooke, London’s oldest pie and mash shop—About Blank once again draws inspiration from heritage locations. This time, Drop One of AW24 is being unveiled at Sweetings, an iconic London restaurant with over 100 years of history. Known for its charm and long queues, Sweetings adds a nostalgic backdrop to the contemporary designs in the collection.

AW24 Highlights: A New Monogram, Knitwear Focus, and Outerwear Previews

This first drop of AW24 brings some exciting new elements to the table. About Blank introduces a fresh monogram logo, alongside a range of high-quality knitwear that fans have been eagerly waiting for. Plus, they’re giving a sneak peek at outerwear pieces and releasing what they claim to be their best core jersey yet, produced with a new factory.

Knitwear is the star of this collection. About Blank’s fine-gauge knit material, first introduced earlier this year, has quickly become a signature. The standout piece? A knitted rugby shirt in boulder, set to be a fan favorite. After underestimating demand for previous drops, About Blank has invested heavily in this rugby shirt, confident it will be a hit this season.

Accessories Take Center Stage with a Luxury-Quality Scarf

For AW24, accessories are a major focus. About Blank’s heavyweight tonal knitted scarf, designed to rival high-end options like Acne’s £400 scarves, is a standout. With subtle tonal branding, it’s a statement piece without the hefty designer price tag.

Listening to Fans: More Fitted Tees and a Stronger Knit Capsule

The brand’s first fitted tee, launched earlier this summer, was a massive success, thanks in part to feedback from their active Discord community. For AW24, About Blank has restocked in larger quantities to ensure more fans can get their hands on this must-have piece.

Building on the momentum from their spring/summer knitwear capsule, which saw near 100% sell-through, About Blank has expanded the offering for AW24. This includes mohair knit crew necks with subtle brand detailing, adding fresh textures and variety to their collection.

Street-Ready Pieces and Limited Edition Track Pants

Their sports division print is back by popular demand in black and oat-colored tees, and they’ve added a new green hoodie with metal-capped drawstrings to the lineup. But one of the biggest surprises is the track pants. After several iterations, the final design—complete with an ecru stripe and concealed leg zips—has arrived, though stock is limited.

Rounding out the collection is a long-sleeve knitted raglan polo in green and blue, offering versatility and style for the colder months.

AW24 is shaping up to be About Blank’s most exciting season yet. Expect these drops to fly off the shelves. Get ready to shop the collection soon, and stay tuned for future releases from this fast-growing UK label.