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Timberland Celebrates the Legacy of The Notorious B.I.G With New Christopher Wallace Collection

Timberland Celebrates the Legacy of The Notorious B.I.G With New Christopher Wallace Collection

Author: Mark Haddon | Friday 27th September 2024

Timberland has officially dropped its highly anticipated Christopher Wallace Collection, celebrating the 30th anniversary of The Notorious B.I.G.’s iconic debut album, 'Ready to Die'. Exclusively available at Foot Locker, this new collaboration pays tribute to Biggie’s lasting influence on hip-hop, fashion, and street culture, marking his undeniable impact on both music and style.

The collection reimagines Timberland’s signature 6-inch boot in two distinct styles, featuring wheat and black colorways. Biggie, known for his influential street style, helped popularize Timberland boots within the hip-hop community, cementing them as a symbol of resilience, authenticity, and urban culture. Timberland boots have remained an essential part of fashion and music history, still recognized as an iconic representation of the era Biggie helped define.

Each boot in the Christopher Wallace Collection is infused with meaningful details that pay homage to Ready to Die. The shoe tongue and badoink (heel tab) feature visuals from the legendary album cover, while a second gold-toned badoinkincludes a crown design, a nod to Biggie’s title as the "King of NYC." In addition, the aglets are designed with aux tips, a subtle reminder of the days when portable audio players and CDs reigned supreme, adding a touch of nostalgia for Biggie’s time in hip-hop. Biggie’s name is laser-etched into the boot’s sole and embossed into the collar, symbolizing how his legacy has been etched into both music and Timberland’s history.

According to Chris Dixon, Senior Footwear Designer at Timberland, “Designing the Christopher Wallace Collection was a profound honor. Our approach was minimalist to capture the timelessness of the Ready to Die album and Biggie’s unmistakable style.”

To celebrate the release, the marketing campaign will feature a hyperrealistic avatar of The Notorious B.I.G., created through advanced motion capture technology and hours of footage analysis. This lifelike model brings Biggie back to life to showcase the collection, allowing new generations to experience his enduring influence.

The limited-edition Christopher Wallace Collection is out now, exclusively at Foot Locker. Don’t miss your chance to own a piece of history, blending the timeless style of Timberland with the unmatched cultural legacy of The Notorious B.I.G.