Only the Blind Introduces 'Blake’s Club' - A Private Members Club Collection

Luxury British fashion label Only the Blind proudly announces the launch of Blake’s Club, an exclusive fictional private members club rooted in the heart of Chelsea, London. This exciting initiative marks a new chapter for the brand, offering an immersive experience for its most loyal customers as part of its forward-thinking loyalty programme.

Blake’s Club is designed to elevate customer engagement through exclusive perks, member-only events, and limited-edition merchandise, all while celebrating Only the Blind’s signature craftsmanship and design innovation. Through the programme, members will enjoy tiered rewards and unique access to in-person experiences, allowing fashion enthusiasts to connect with the brand—and each other—on a deeper level.

“Blake’s Club is our way of giving back to the community that has supported our journey,” said Igor, Owner and Director of Only the Blind. “It’s more than just a loyalty programme—it’s about creating a space where fashion, culture, and community come together.”

As part of the club’s debut, Only the Blind is unveiling a curated range of Blake’s Club merchandise. This exclusive line, available now at onlytheblind.com, includes expertly crafted Members Jackets, T-Shirts, Caps, and Socks—all showcasing the intricate embroidery and timeless designs that have become synonymous with the brand. Each piece embodies the luxurious craftsmanship for which Only the Blind is renowned, blending modern elegance with an elevated streetwear aesthetic.

Blake’s Club isn’t just about fashion—it’s about creating a vibrant cultural hub. Alongside the launch, the brand plans to host an exciting calendar of in-person events that will bring the world of fashion, art, and culture to life for its members. These experiences will range from intimate gatherings to larger showcases, offering fans and followers the chance to immerse themselves in the artistry that defines Only the Blind.

“We’ve always aimed to create pieces that tell a story,” Igor added. “With Blake’s Club, we’re inviting our community to be part of that narrative in a more meaningful and personal way.”

With this innovative launch, Only the Blind continues to redefine the luxury fashion space, forging stronger connections with its audience while pushing creative boundaries. As Blake’s Club expands, the brand is poised to make an even greater impact globally.

For more information and to join Blake’s Club, visit onlytheblind.com.