Timberland Celebrates Originality With New 'ICONIC' Campaign

Timberland continues the momentum from last year's 50th anniversary of the Original Yellow Boot with the launch of its global 'ICONIC' campaign. Since 1973, the boot has symbolised grit, innovation, and timeless style across cultures. This campaign features four global icons including Naomi Campbell, Teddy Swims, Slawn, and Kai-Isaiah Jamal who each embodying the bold self-expression and authenticity that defines the Original Yellow Boot.

Shot in monochrome by legendary photographer Jamie Morgan, the visuals focus on the individuals' unique stories. Naomi Campbell, wearing only the boot, highlights her timeless connection to the brand. Other creatives, like singer-songwriter Teddy Swims, artist Slawn, and activist Kai-Isaiah Jamal, share how the boot resonates with their originality and lasting cultural impact.

After high-profile collaborations with Louis Vuitton and Wales Bonner, Timberland's 'ICONIC' campaign cements the Yellow Boot’s status as a lasting symbol of style and authenticity. The campaign will roll out globally with digital, social, and event activations.