Sneakersnstuff Expands adidas Originals Collaboration with SNS GT II "Berlin" Release
Author: Mark Haddon | Wednesday 4th September 2024
Swedish retailer Sneakersnstuff is deepening its long-standing partnership with adidas Originals by expanding the story of the SNS GT II with the unveiling of a second colourway that pays tribute to Berlin, home to one of its flagship stores. As part of their 25th-anniversary celebrations, the SNS GT II “Berlin” embodies the vibrant and limitless energy of the city's iconic nightlife, combining bold colours with classic terrace-inspired details and signature co-branding—perfect for any 3-Stripes enthusiast.
Following the earlier release of the SNS GT II, which honoured the retailer’s London boutique, this latest edition introduces fresh materials to the silhouette. The base is crafted from durable ballistic nylon ripstop, complemented by plush suede overlays, eco-tex on the tongue, thin K-leather stripes, and premium leather lining to complete the look.
“With the SNS GT II Tour now arriving in Berlin, we're incredibly proud and excited to continue the story of this silhouette with adidas Originals as part of our 25th-anniversary celebrations,” said Johan Undén, Creative Director at Sneakersnstuff. “This collaboration is all about capturing the unmatched energy of Berlin through bold colours and premium fabrics, reflecting the city’s unique underground club scene. Once again, it's all about great trainers and great tunes.”
The campaign for this release takes the GT II Tour to Berlin, highlighting SNS’s deep connection with the city’s captivating nightlife. Directed by Gustav Stegfors, the campaign follows Swedish father and son duo Juhani Ekstrand and Alton Nyika as they navigate their way to a local Döner restaurant, where a secret club—accessible only to VIPs—lies hidden behind the counter. The bouncer, played by SNS co-founder Peter Jansson, grants them entry into a world of pulsating beats and high energy.
To celebrate this collaboration, SNS and adidas Originals will host a special event on September 12th at the SNS club, located in the basement of their Berlin boutique. The event will feature legendary house DJ, record producer, and remixer Todd Terry as the headliner. Attendees will also have the exclusive opportunity to purchase the adidas Originals x SNS GT II “Berlin” ahead of its official in-store release on September 14th.
The adidas Originals x SNS GT II “Berlin” will be available for purchase through the SNS app starting September 9th, with in-store availability at all SNS locations beginning September 14th. Any remaining pairs will be released online on September 19th.