Sneakersnstuff x Adidas Originals Celebrate 25 Years On Södermalm With New Capsule Collection

Sneakersnstuff (SNS) and Adidas Originals have teamed up once again, marking a significant milestone with a capsule collection celebrating 25 years on Södermalm. Since opening its doors in 1999, SNS has become a cornerstone of Stockholm's streetwear scene, and this collection serves as a tribute to its roots on Södermalm, continuing the brand's legacy of successful collaborations with Adidas.

The "25 years on Södermalm" capsule brings the distinct colors and energy of the Södermalm neighborhood to life, reimagining classic adidas silhouettes with a fresh perspective. The collection features the iconic Samba OG, two Ringer tees, and the legendary Beckenbauer tracksuit, all adorned in Södermalm’s signature green and white. The Samba OG, a staple in any sneakerhead’s rotation, is elevated with a premium leather base, plush suede T-toe overlay, and a gum rubber outsole, complemented by signature SNS and adidas branding. The matching Ringer tees and Beckenbauer tracksuit offer a seamless blend of classic sportswear aesthetics with a nod to the neighborhood's vibrant culture.

For SNS, this capsule is more than just a collection—it's a celebration of a journey that began 25 years ago. "Taking it back to where it all started feels right," says Johan Undén, Creative Director at Sneakersnstuff. "This collection honors our roots and the people who have been part of our story. We're proud to bring Södermalm’s unique energy to life and to continue our close partnership with adidas. Here's to the next 25 years!"

The campaign for the "25 years on Södermalm" collection showcases the individuals, collectives, and institutions that have been integral to SNS's journey, highlighting their connection to both the retailer and Stockholm's street culture.

The adidas Originals x SNS "25 years on Södermalm capsule collection is available for SIGN UP via the SNS app now! with limited quantities pre-released at the SNS Stockholm store on August 23rd, and all SNS locations on August 24th. Remaining pieces will be released online thereafter.