New Era Elevates The Classic Dad Cap with 9TWENTY Style

The dad cap has transformed from a functional accessory to a fashion must-have, and New Era is leading this stylish resurgence. In their latest campaign, New Era showcases the iconic 9TWENTY headwear style, a flagship unstructured silhouette affectionately known as the 'dad cap'. This campaign celebrates the timeless appeal and versatility of the 9TWENTY, making it a staple for the most discerning and fashion-forward generation.

New Era’s 9TWENTY collection features a wide range of designs, prominently displaying key MLB teams front and centre, with the iconic New Era flag on the left-hand side. This collection embodies the casual, understated style that resonates with New Era’s core community, blending sports heritage with contemporary fashion.

Since its inception in 1920, New Era has been dedicated to crafting the finest headwear in the world. With an expansive portfolio that includes apparel and accessories, New Era has established itself as a market leader rooted in sports and an influencer in street and lifestyle culture globally. Boasting over 500 licenses, New Era is the go-to brand in the realms of sport, fashion, music, and entertainment. Headquartered in Buffalo, N.Y., New Era's products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.eu and follow them on social channels @neweraeurope.

Explore New Era's latest campaign and discover how the classic dad cap has become a symbol of style and sophistication for the modern generation.