Skepta Joins Forces With PUMA For New Sneaker Collaboration

Skepta's journey in the sneaker world has been nothing short of remarkable, especially with his notable collaborations with Nike, including the iconic Nike Air Max 97. His partnership with Nike left a lasting impact, drawing parallels with other esteemed releases like the Joe Freshgoods New Balance 1000. However, his transition to PUMA in 2022 marked a new chapter, blending nostalgia with anticipation for what's to come.

Now, the unveiling of the Skepta x PUMA “Forever” unveils a fresh silhouette that captures attention instantly. The distinctive segmented overlays, shimmering iridescence, and abstract cutouts create a visually striking profile. These elements extend to the midsole, which boasts its unique jagged design, complemented by a futuristic chrome patch for a touch of Y2K aesthetic.

Drawing inspiration from Skepta's artistic ventures and personal style, the design nods to his album "Ignorance Is Bliss" with iridescent and metallic accents. The inclusion of alternate yellow and orange laces adds a bespoke touch, echoing the vibrant themes of his music. This special edition release comes complete with an all-chrome shoebox, showcasing attention to detail and a commitment to unique presentation.

Experience the Skepta x PUMA Forever collection, launching exclusively on May 18th at https://uk.puma.com/uk/en.