Mizuno Share 'Wagashi Pack' Sneaker Pack

In the heart of Japanese tradition lies the art of Wagashi, a revered ritual within the tea ceremony where crafting small and exquisite sweets is elevated to an art form. Mizuno, renowned for its commitment to excellence and innovation, draws inspiration from this cultural cornerstone for its latest collection.

Founded in 1906 by brothers Rihachi and Rizo, Mizuno's journey began with a shared passion for Western sporting culture in the bustling heart of Osaka. Over the years, the brand's influence expanded across various sports, from athletics to tennis, golf, and football, earning acclaim for its progressive products and unwavering focus on sustainability and performance technology.

At the forefront of Mizuno's latest offering is the Wave Rider Beta, a masterful fusion of tradition and innovation. Paying homage to the brand's iconic Wave Rider range, the Beta seamlessly integrates Mizuno's cutting-edge running technology with a design reminiscent of past iterations. From the pointed toe inspired by earlier models to the meticulously crafted wagashi detailing at the tongue and heel, every element of the Beta exudes meticulous craftsmanship and attention to detail.

In a nod to nostalgia, Mizuno revisits the Contender silhouette, infusing it with modern flair and technological prowess. Transpower technology, originally developed for golf balls, finds its way into the Contender's midsole, delivering unparalleled responsiveness and cushioning with each stride.

The "Wagashi Pack" celebrates the vibrant colors and intricate designs of traditional Japanese sweets, infusing each silhouette with bespoke wagashi detailing and premium materials. From the deep navy leather accents to the smoke green and lavender frost panelling, every aspect of the collection reflects Mizuno's dedication to craftsmanship and heritage.

Embrace the spirit of Japanese tradition and performance excellence with Mizuno's Wave Rider Beta and Contender from the "Wagashi Pack," available at select retailers including Footpatrol and End Clothing. Experience the perfect blend of style, innovation, and cultural significance with Mizuno's latest collection.