Streetwear retailer 777 Stores open up their brand new flagship store in Camden

Today, multi-brand streetwear retailer 777 known for offering the most-affordable premium streetwear in London takes over Camden as it opens the doors to its flagship store on the borough’s legendary high-street.

The store aims to combat inaccessibility in streetwear by providing a space for young people to shop new collections and rare items from their favourite brands, without the hefty price tags. The brand new flagship store launches following a number of successful pop-ups around London, each attracting large queues as a result of its majorly discounted prices and ‘for the people’ ethos.

Items you can expect to find in store include rails of items from respected brands such as Billionaire Boys Club, Stussy or Palace, alongside rare pieces from the likes of Supreme, all for under retail price. The store hopes to shake up the stagnant fashion scene in Camden, bringing a much-needed modern feel and community to the area.

With inclusivity always at the forefront, 777 have become known for their generosity, giving out free items to the first customers in line at their pop-ups, handing out goodies to queue-goers, as well as offering large discounts to those who couldn’t afford the item at full price. Most recently, the brand gave away 31 free items of brand new Stussy on the 31st December to mark the New Year, alongside joining forces with Camden-based charity Maverick Humility to give away over 300 pieces of clothing, hot food and hygiene essentials to the homeless in a pop-up style event.

Head to Camden to visit the brand new story and who knows, maybe you'll pick up one of your grail garms for a a good price.