K.Noble unveils brand new video 'Up And Downs'

Known for his striking bars and thought-provoking narratives, K.Noble returns with another hard-hitting banger in the form of ‘Ups and Downs’.

Floating in with ethereal harmonies and swirling synths, the melody revs up as the Illinois rapper’s signature vigorous delivery takes hold, encompassed by brooding bass and punchy 808’s. His analytical lyricism details the shocking gun violence that inflicts America, as the earworm hook of “in the city I’m from” elaborates on how his youth in the Southside of Chicago was surrounded by brutality and unrest. A compelling release taken from his debut album ‘Life Is Pain’, his moving discography pinpoints the multitude of issues in the country in a manner that no artist has risen up to before.

Driven by the desire to motivate, inspire, comfort and spread love, K. Noble is a self-described enigma who refuses to be boxed in. Inspired by the likes of Nas, Jay-Z and Kendrick Lamar, he fuses his positive energy and outlook on life into his songwriting, producing a powerful immersive experience throughout his repertoire that reflects his unique style. Always aiming to push the boundaries of what is expected and inspire others to have important conversations through music, K. Noble is an artist that is simmering with drive, determination and immeasurable talent.