YouTube are reportedly asking for artists to not criticise them

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The video streaming site YouTube have reportedly offered promotional support to musicians in exchange for those musicians not criticising their platform.

As reported by Bloomberg, over the past several months YouTube have given a couple hundred thousand dollars to select musicians to make videos, while also promoting their work on billboards in an effort to mend their sometimes fractured relationship with the music industry.

YouTube has been agreeing to long-term deals with the three biggest music companies on earth; and they plan to launch a paid music service by March 2018.

Yet such support comes with a catch, with some musicians required to promise the won’t say negative things about the video streaming platform. Non-disparagement agreements are common in business, but YouTube’s biggest direct competitors in music don’t require them, the anonymous people said.

Without elaborating on the specifics, one of the anonymous musicians who spoke to Bloomberg about this sad tat ‘Youtube’s non disparagement clause goes beyond stipulating that you can’t criticise them’.

Bloomberg also reports that the video streaming site have started taking extra precautions in new business deals and agreements after they were caught off guard when Morgan Spurlock admitted to engaging in sexual misconduct just a few months after they got the rights to release his new movie, a sequel to ‘Super Size Me’.

Also back in 2016, nearly 200 artists signed a petition which, in part, called for YouTube to better police copyright violations on their site. Senior YouTube executives were reportedly unhappy with that petition and privately insisted that they were backed by a majority of artists/managers.

People familiar with the matter said that major artists like Taylor Swift and Paul McCartney had only added their names to the letter so their record labels could negotiate better deals.

YouTube also countered the public rebuke by saying they’d paid out more than $1 billion to the music industry.

What do you guys think of this? One the one hand, the expression ‘Don’t bite the hand that feeds you’ springs to mind, because YouTube have supported these artists and they shouldn’t disrespect the platform that is helping their bank balance grow, but on the other hand, is it a little shady all things considered?

Let me know what you think by tweeting me @alicerochemusic