Joe Grind Details Rap Artistry in ‘Aim’

Pioneering UK rapper SN1’s @JoeGrindSN1 details the ups and downs of a successful artist in new ringer ‘Aim’. Directed, Filmed & Edited By Ayrton Alexis, the Kaze Beats-produced beat can be heard to draw influences from the golden age of UK Hip Hop with which Grind’s rap collective SN1 (Spare No 1), alongside his brothers Gunna Dee, Joe Grind, Kyze and Tiny Boost, were and have been central in the genre’s history. In his lyrics, Grind playfully discusses about the ups and downs of being a rap artist and how he personally deals with its burdens.

“I get money, i’ve got fame. I’ve got haters, I’ve got snakes…”

Scroll up to watch Grind’s official music video for his new track, ‘Aim’. Available now on Spotify and Apple Music.