UK Government suspends YouTube ads after apparent links to ‘extremism’

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The government has reportedly suspended its ads on video sharing website YouTube, as a result of them appearing on videos linked to ‘inappropriate’ content.

Channel 4 and the BBC, alongside The Guardian, have also pulled advertisements citing similar concerns.

“We are extremely concerned about Channel 4 advertising being placed alongside highly offensive material on YouTube,” said Dan Brooke, Channel 4’s chief marketing and communications officer.

YouTube said it had “strict guidelines” about the placement of adverts but conceded “we don’t always get it right”.

A recent investigation by the Times found adverts were appearing alongside content from supporters of extremist groups, making them around £6 per 1,000 viewers, as well as making money for the company.

How do you think YouTube should combat extremism?