Think Like A Pioneer #IndustryTips


“That which is dispersed… is gathered into one in art.” – Aristotle

A new style of entrepreneur has emerged. They are visionaries who have found ways to excel in and around the music industry by editing highlights to create their own rendition of the scene.

Dancehall, Hip Hop, and Grime, all came about in the same way. Each genre was born of necessity at a time when inner city youths with little to no opportunities sought out an identity that would express how they felt about their place in the world.

The underground musical subgenres mentioned, and the lifestyles surrounding them, all spurred from densely populated lower income communities. The pioneers of these artforms were underprivilege kids with no musical training who found ways to hack the music making process using the resources at hand. Access to equipment facilitated a way to make music in unconventional ways as a form of art which shaped something bearing their own unique stamp. This gave a voice to the voiceless to share real life experiences drawn from their environment, serving as a way to escape the struggles of that environment.

Creative trailblazers have the ability to document, repackage, and remix the culture in ways that appeal to wide audiences. They strive for something new, and their contribution of new forms of cultural exression is often be seen as outrageous by those who follow tradition. Like musicians creators shun job security and instead focus on engaging and serving an audience to determine their own income.

Limited choice has a habit of making us more creative. Creators are sponges who soak up everything around them. So as you freestyle your way to finding your niche, be observant, pay attention, and enjoy your work. Use the uncertainty of what you do as a ‘what if’ to help you find ways to step away from convention.

Getting started is easy – it starts with making a decision to get started. If creativity is born of necessity it follows then that great things come from filling an under supplied gap in the market. You could ask a thousand people what they want and receive a thousand different answers, but when you present a thousand people with a version of what has been missing they’ll recognise it straight away. Culture was always built this way.

Learn the industry inside out and work without judging yourself or how you compare to others. Aim to break some rules. There are no mistakes when creating your own path. See patterns and connections in everything. Don’t get caught up in distractions, just do what needs to be done and do the best you can when doing it. It’s never solely about talent, it’s about how you use your talent that makes you a pioneer.

• See patterns in everything around you
• Connect things in new ways
• Break the rules