M Huncho Talks ‘Utopia’, Musical Influences And His Anonymity

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If you’re a fan of UK rap, you should’ve heard of M Huncho. The rising London rapper has gained notoriety over the last few years for his Trapwave style of rap and his bally.

Since his debut on Mixtape Madness’ Mad About Bars, Huncho has been gaining popularity and establishment in the UK rap scene. Self-proclaimed artist, and not just a rapper, M Huncho’s figures don’t lie — his second UK tour was in such high demand that a second London show had to be added. Since his first mixtape G3T OUT, M Huncho’s work rate has been phenomenal, supplying banger after banger. He has become a prestigious and desired feature for many other artists like Headie One, Lacrim, Slim, Nafe Smallz and Gunna. His latest project Utopia, including singles Birds, which attained half a million views in a week, and Ocho Cinco, has been highly anticipated.

The mixtape is out now on all streaming sites.

M Huncho

What do you think is different about the new mixtape in comparison to your other projects like G3T OUT and 48 Hours?

It’s more growth as an artist because I don’t believe I’m a rapper. I believe I’m an artist, there’s a big difference. It’s the same as being rich or being wealthy. If you don’t see growth in an artist, they’re gonna stay in that same position and whatever goes up must come down. By the time you hit your peak, if you haven’t had any growth then you’re just gonna keep going downhill until your career just dies. Utopia feels like a whole different level. People thought 48 Hours was gonna be the best thing I ever released. Utopia is 50 times better than that. I’ve got an album that’s 100 times better than anything I’ve done. So, I’ve made music for archives.

Do you see Utopia as more of a piece of art than your other albums?

My previous things are a piece of art but it’s just about your come up. You’re trying to find your sound. So, it’s just at the beginning I was trying to find my sound, then I found my sound and I’m the only person with my sound. There are probably people out here that try to sound like me. But it’s just about being original, and I’ve been original from the start. But if you listen to G3T OUT and 48 Hours, you notice the growth — the quality of music has gone up. The quality of music keeps going up, and the quantity of music keeps going up as well. I just feel like I’ve grown as an artist and I feel like I try to do more, I try to take it onto an artistic level and try and make it more than just going into the booth and rapping and talking. I try and get involved in production. The artwork is my idea, the name of the tape is my idea. The track Birds that I released is my idea, to change up the beat.

Where did the name Utopia come from? And how did it inspire you for the mixtape?

The meaning of Utopia is just creating a perfect world or living in a perfect world. So, I’m just taking everyone into my perfect world with the tape. It’s a journey through Utopia that you take whilst listening. Kendrick Lamar’s Good Kid Mad City is a story and you can vividly imagine it in your head… everything is like a movie. There’s a reason I call Kendrick an artist and not a rapper; because that’s what you call art. I feel like people need to attach moods to their music. Moods and vibes. ‘Cause you don’t wanna put a project together and dash every type of music together. Sonically, everything should be on the same level. You should have a certain vibe going through the album.

Who else do you take musical inspiration from? Who are you influenced by?

Future is one of my favourite artists. I don’t get star struck by anyone. But, Future, for me, is one of my favourite artists and I’ve been listening to him for a long time, and I am influenced by that I would say. I listen to Meek Mill, Rick Ross, I listen to different types of music. I listen to H.E.R, I listen to Daniel Caesar. I listen to Sharna Bass. I listen to singers as well. ‘Cause, I believe people need to listen to different types of music and get inspired by it. Music is music. You have to respect music whatever it is.

Your fourth track Birds racked up half a million views in a week — was this a pinnacle moment for you?

I’m not much to care about views but I would see that as a positive thing, people engaging with it. I don’t care about that kind of stuff. Getting the views is cool, but in terms of releasing music and making people realise that you’re actually, you know, an artist and not a rapper, that’s the hard part. It was a good feeling, I don’t even look at the views. I don’t know what I’m on now. I don’t go back to it, I just release music.

The tape offers advice on how to navigate the world using your own perspective — why did you want it to take that direction?

Because it’s about me and you have to make people go through your personal experience. Broken Bottles is one of my favourite songs ever made. I have a female singer. What I talk about doesn’t have to be the same thing all the time. I can talk about females and I can talk about money, which you do. I don’t make music for money, I make music cos I like music. If you make music for money you won’t be here for a long time, but if I do it because you like music then I’m not gonna fail. People make music for money and when the money stops the aura changes, and the projects after wouldn’t be the same in terms of quality and I’m not with that. There are people claiming they do music for money, but I don’t do that kind of f*ckery. I believe in making music because I love music. A few years ago, I didn’t know what a studio looked like, so when I made Mad About Bars and it banged it was only right to keep up the memento.

How did you start getting into making your own music?

I went to studio with a few people and I just started writing to a beat that they were on and I used it on another beat, and I clocked what I was trying to do but I couldn’t get it out of me. It’s just a process of actually doing it. Even now its perfecting my craft, vocally, but there’s always different melodies you can hear and there’s always more growth — look at Travis Scott. He does sh*t on another level. You wanna go to his show because he puts on a show that’s similar to theatre and its different — who does that? No one does that. So, it’s just being different and I’m trying to do the same thing. Every aspect, like performance wise. For the last couple months, I haven’t done shows but I’ve been offered enough money and I declined all of them because that’s quality assurance. But I feel like I don’t need to be doing all these shows because it brings down value in a person. If people don’t see me perform in 8 months, they want to see me perform now, it’s that time. It’s just about supply and demand. So, with me I know what I need to do and what I need to accomplish, and I have a goal I need to achieve. I’m tunnel vision, I don’t get distracted.

How have you dealt with getting more recognition since Mad About Bars?

Keep doing the same thing, don’t get phased by any of it. I don’t care about followers, I don’t care about social media. I’m just here. I just like living my private life.

Do you think the fact people don’t know who you are makes it easier for you to switch off from it all?

Yeah. I can go to people’s high street and no one knows who I am. I can be anywhere. Liverpool, Manchester and I’m just a regular dude. I do it mainly because I don’t want to get treated in any special way. Why do I need to come here and tell you, “yo, you know I’m M Huncho?” No, that’s corny. Family is very important to me. When I first started making music I was at a low point, I couldn’t really trust many people. So, for me, in life, financially I’ve been up, and I’ve been down. It’s just about when you hit rock bottom how are you gonna bounce back? Are you gonna stay down or get up? Family is the back bone, not just your mum and dad but people around you, I’ve got people around me that have kept it real all their life. Most of them are related to man and even the ones that are not I call them family, that’s why I don’t do friends. That’s how it should be. I don’t have time to be representing a certain area. To be putting next man’s beef over my shoulder. I don’t care about beef, that doesn’t generate any revenue. I just care about taking care of my family. Buying houses, buying and selling, getting businesses, giving back to communities, not a certain community. All communities. I like good fashion, eating good food, and gym.

Do you think you’ll ever not be anonymous?

No, I will always be anonymous. People need to realise I’m not wearing the mask because I’m hiding from anything, there’s nothing for me to hide from. I just like my privacy, but if it annoys people that I wear the mask then don’t listen to my music because it’s part of who I am. The real thing is I’m here to build up music, not a celebrity status. If I feel one day, I need to take off the mask then I will. But at this moment, I’m not in that mental state to take off the mask for anyone. It’s not that I’m insecure, it’s just privacy. When I have kids I wanna be able to walk without getting stopped. I wanna get into music management, my own label, pushing new talent and stuff like that. I’m not looking to do this forever.

Was being booked for wireless a humbling moment for you?

Yeah because a year before that I told my bredrins, watch, I’m gonna be booked for Wireless and Lovebox. So that comes down to the thing — set yourself a goal and achieve it. If I didn’t set myself that goal I wouldn’t be there. Before wireless and my own shows, the only show I had been to is Future at the O2 Brixton. Apart from that I’ve never been to any apart from my own, so this is fucked up. I’ve never been to Wireless; the first time I’m going I’m performing there.

What can we expect next from you?

A lot more music. I have 500 and something songs in my phone. Already recorded. I’m in the process of getting my own studio. When I get that I’m gonna be living in there and recording another 500 songs. That’s my aim. Try and work with as many people as I can and just flood it, ‘cause I think it’s that time now, really and truly.