Big Zuu releases new video on IGTV

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Big Zuu drops the video to his song Don’t Brag today and Link Up TV has the exclusive first screening of his new vertical music video.

During the last half term Big Zuu linked up with director Matthew Walker, who is the director behind videos for artists such as Skepta, Giggs and Wretch 32 at Instagram’s IGTV Academy LDN.

25 young people joined Zuu and Matthew at the IGTV Academy LDN, and they all helped to shoot the video using just their phones. Matthew was on hand throughout, providing editing tricks of the trade and advice on how to achieve professional content on a phone.

The Music Video workshop was set up to show young creatives how to shoot innovative music videos. The video was shot in a vertical format is because of the way that Instagram’s IGTV is set up. The new medium focuses on long form content for creators and is Instagram’s way of enabling users to create, post and share longform video.

Shooting Zuu’s video in a vertical format follows a trend that has become popular amongst artists based in the US such as Travis Scott, Nicki Minaj, Nav and Tinashe.

You can see the official first screening of the full video below.

The video will also live on Big Zuu’s IGTV channel which sits on his Instagram page – itsbigzuu.