The Canadian superstar has become the first ever artist to hit 10 Billion streams on Spotify. The streaming service announced Drake’s milestone at the end of last week:
“Drake continues to break Spotify records, including his own, and is now the number one streamed artist and the first to reach over 10 billion streams.”
“Congratulations to Drake on this milestone, and thank you for the music, from all your fans on Spotify.”
Forbes attributes about 20% of this success to Drake’s last album Views. Single ‘One Dance’ achieved an incredible 1 Billion streams on its own, while ‘Hotling Bling’ garnered 600 Million streams. ‘Too Good’ is up to 520 million and ‘Controlla’ has over 340 million streams.
Views aside, Drake has an incredible backlog including albums Take Care, Thank Me Later & Nothing Was the Same, as well as mixtapes What A Time to Be Alive, If You’re Reading This It’s Too Late & So Far Gone, all receiving high streams of their own.
Music Business Worldwide broke down the figures. Three years ago, Spotify published average per-stream payout rate of $0.007, which has since been removed from the Spotify Artist website. Industry experts now guess that a more representative per-stream rate on Spotify today would be $0.005, paid out across both publishing and recorded music rights.
This would mean Drake has generated in excess of $50m on the streaming service to date!!
The announcement comes as the highly anticipated playlist More Life was streamed on OVO Radio, & immediately released on all major streaming services, in contrast to the initial Apple Music exclusive of Views.