Clout Chasing: Is There A Price For Fame? #IndustryTips


Everybody loves a party. If clout chasers are party promoters, we are their guests.

Anyone who has spent any amount of time on social media is bound to have come across the word, clout. This regular topic of discussion describes an individual’s endless pursuit of recognition. But is this something we should all be aspiring to, or avoiding at all costs?

Attention is captured by memorable moments. Influencers, marketers, and great musicians are broadcasting stations recognised for their skill in supplying the public with regular doses of fascination. Used sparingly this can be engaging, but when does too much publicity become a bad thing?

There are occasions when clout is bestowed on to an unsuspecting person simply through a novel moment being captured and going viral. A number of hit songs have come from such internet sensations who have used the spotlight to make as much money in as many ways as possible. Arguably these individuals weren’t necessarily clout chasing, but became consumed in clout-like behaviour on receiving the unexpected fame. We’ve all become very familiar with the storyline at this point in which a formula is rinsed and repeated in publicity stunts, reality shows, and any offer that promises the allure of the spotlight, often leading to oversaturation and extinction.

In the UK Rap: The Big Winner In The Drake Pusha T Beef article we followed a timeline of events sparked by Kanye West’s return to Twitter which created clout for all involved. The article explores how each individual was able to leverage the huge amount of attention being garnered for greater influence.

The sense of power communicated by influencers acts as a magnet for clout chasers in which easy access to social media leaves credible individuals open to the attempts of those looking to steal their popularity. Admittedly many have been successful in achieving recognition by negatively impacting a celebrity, but this can make clout chasers popular for all the wrong reasons. The approach is somewhat different to strategically placing your brand alongside the success of a popular person or trend, which can make great marketing sense. Some people may even expect you to get your clout up before aligning with you in order to create a win-win situation.

Celebrity in the truest sense is someone who is celebrated. This comprises of a complete package of talent and pure business savvy. Stepping into the spotlight will shine a light on any previously unseen areas, often to reveal things you may wish to keep hidden from public view.

Trolling and other such acts for the sake of clout can acquire notoriety, but overtime they become consuming and unsutainable. After all, is clout a necessary ingredient for success?

– Celebrate talent
– Be fascinating
– Be savvy