Bigger Than Music #IndustryTips


Music holds a belief system and tells a story. It’s a view of the world that makes the artist a thought leader, an influencer, an agent of change. Artists are visionaries who help us to see the world in a new way. An intense vision or purpose can be the reason for wanting to make music. It can also be a means to take care of your personal needs, your family’s needs, and the needs of your community. But what happens when an artist broadens their mission to include the industry, the world, or beyond?

Fast cars, cheering fans, and your name in lights. This is the dream, everything you worked for, the reward for all the hardwork and setbacks. Success is generally measured by income, accolades, and fame – the trappings of music industry success. New artists can go from zero to hero overnight making money, lots of money, and even more money, but then what?

The dilemma of selling to the highest bidder or  doing something for the greater good will always be in question. Money can be a great indicator of how well you are doing, but is it the only goal? Some artists have used their influence for a bigger mission non profit and conscious capitalism business models to donate to good causes and social issues. But is it the artist’s responsibility to give back or flag up issues that might be destructive to their community? Some might argue that an artist’s job is just to make good music. That may well be true but once released the music becomes public property meaning the artist holds a responsibility to the buyer.

The role of the artist is to ultimately escape restrictions, being uncompromising in their own personal freedom and artistic expression. In doing so others will seek to follow that example. You may not have set out to be a role model, however putting yourself in a position that requires public support will ultimately lead to you being viewed in this way. A position of power requires you to use that power in service to others. Knowing that the power you hold can heal or destroy provides an understanding on how to use it more wisely. Social resonsibility facilitates you in addressing the needs of anyone being affected in the making of the art.

Artists with socially conscious beliefs and practices become more prominent. Putting yourself in the public eye for a good cause allows for greater social impact. Your intentions must be authentic otherwise it won’t last and the public see through the ploy. However, when done with good intentions it becomes the basis for ethical practice and change.

– Tell your story
– Find your purpose
– Identify who you affect