Deb Mckoy
AuthorMckoy

Deb McKoy is the Founder of peppergrain.com. She began her career as a recording artist achieving success in the UK national charts before going on to consult with artists and creatives. Deb is also a Lecturer at the Notting Hill Academy of Music.

AuthorMckoy's Latest Posts
AuthorMckoy  •  15 Aug, 2017
1. Trying to appeal to everyone Trying to appeal to everyone leads them to making promises they don’t keep. They don’t look like they’re having fun so no one gravitates to them as they...
AuthorMckoy  •  28 Mar, 2017
Picture yourself in a crowded room. Do you stand out? Everyone gets noticed for very different reasons, but will you be remembered? Standing out is an indication of how you feel about yourself. If...
AuthorMckoy  •  9 May, 2017
1. YouTube Revenue YouTube partnership allows you to monetise videos on your YouTube channel. You receive a revenue share for ads appearing on videos on your channel. This can generate thousands of pounds each...
AuthorMckoy  •  19 Sep, 2017
Every experience brings with it the most valuable lesson. What you learn from your experiences shapes your personality and the way you do things. The beliefs you have about yourself are your operating system...
AuthorMckoy  •  3 Jul, 2018
Life is a series of moments, and a single moment can change everything. A string of subliminals had been gathering attention long before Drake sent for Pusha T in the Duppy freestyle, but in...
AuthorMckoy  •  18 Apr, 2017
Your music lays a foundation for everything you do in the business world. As your popularity increases opportunities will inevitably arise. Starting a venture to support your music will leverage your position as an...
AuthorMckoy  •  21 Mar, 2017
Major recording artists have the following of a small country and more influence than most politicians, but how do they use this to their advantage? 20 years ago the only requirement for an artist...
AuthorMckoy  •  14 Mar, 2017
Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found...
AuthorMckoy  •  11 Apr, 2017
Every successful artist possesses a skill set that goes beyond their creativity. They have the ability to maintain self belief throughout an often tough journey. Good artists have talent, great artists build on those...
AuthorMckoy  •  4 Jul, 2017
In the age of connectivity how you utilise your connections determines your level of success. If it’s to be believed that we are, ‘six degrees of separation’ away from anyone anywhere in the world,...
AuthorMckoy  •  8 Feb, 2017
What does it take to be a successful artist? Furthermore, what does it take to be a successful Rap artist in 2017? Who better to ask than the A&R who signed a whole host...
AuthorMckoy  •  3 Oct, 2017
Ambitious minded people want it all, and they want it all now. Internet sensations and people from reality shows seem to catapult into rockstardom overnight, so is there any reason why we shouldn’t  expect...
AuthorMckoy  •  4 Dec, 2018
Everybody loves a party. If clout chasers are party promoters, we are their guests. Anyone who has spent any amount of time on social media is bound to have come across the word, clout....
AuthorMckoy  •  6 Nov, 2018
A rise in high profile collaborations has seen artists generating a huge portion of their income from ventures outside of music. Artists are making their presence felt in the world fashion, television, film, gaming,...
AuthorMckoy  •  2 Oct, 2018
What is that thing some people have when they can walk into a room and immediately command attention? I recently watched a fascinating interview with Dia Simms in which she spoke about the ‘clipboard...
AuthorMckoy  •  4 Sep, 2018
Branding is a somewhat overused term in marketing these days. But if you replace the word ‘brand’ with ‘reputation’ it means to communicate your values clearly and consistently in everything you do. “Simplicity is...
AuthorMckoy  •  7 Aug, 2018
The bustling music industry is powered by numbers of people in a variety of roles. Many have found a way to achieve a healthy work/life balance, however most find themselves experiencing difficulty sustaining a...
AuthorMckoy  •  3 Jul, 2018
Life is a series of moments, and a single moment can change everything. A string of subliminals had been gathering attention long before Drake sent for Pusha T in the Duppy freestyle, but in...
AuthorMckoy  •  5 Jun, 2018
“All great acts of genius began with the same consideration: Do not be constrained by your present reality.” – Leonardo da Vinci Controversial rapper/producer/fashion designer Kanye West has long proclaimed himself to be a...
AuthorMckoy  •  1 May, 2018
Rappers are celebrated for their ability to ‘spit bars’, with punchline rap making the distinction between good rappers and great rappers. Punchlines, whether they’re delivered in a melodic or rap style showcase how well...
AuthorMckoy  •  3 Apr, 2018
There’s no better feeling than something going well, especially when you haven’t had to put much time into it. Hard work pays off, of course, but there’s a sense that things that don’t flow...
AuthorMckoy  •  6 Mar, 2018
“That which is dispersed… is gathered into one in art.” – Aristotle A new style of entrepreneur has emerged. They are visionaries who have found ways to excel in and around the music industry...
AuthorMckoy  •  6 Feb, 2018
“In the future everyone will be famous for fifteen minutes.” – Andy Warhol   Hip Hop is the biggest selling music in the universe, and Urban music in the UK is topping the charts...
AuthorMckoy  •  2 Jan, 2018
“Content is king” – Bill Gates Discoverability is the key to succeeding online. The only way to be discovered is to create content. Content is the currency of social media. But before we crown...