Deb Mckoy
AuthorMckoy

Deb McKoy is the Founder and Consultant at peppergrain.com. She began her career as a recording artist achieving success in the UK national charts before going on to help artists and businesses build their brand.

AuthorMckoy's Latest Posts
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AuthorMckoy  •  28 Mar, 2017
Picture yourself in a crowded room. Do you stand out? Everyone gets noticed for very different reasons, but will you be remembered? Standing out is an indication of how you feel about yourself. If...
krept-and-konan-music-potential-6-1442601059-view-0
AuthorMckoy  •  9 May, 2017
1. YouTube Revenue YouTube partnership allows you to monetise videos on your YouTube channel. You receive a revenue share for ads appearing on videos on your channel. This can generate thousands of pounds each...
tinie-tempah-2016-dan-medhurst-7904
AuthorMckoy  •  18 Apr, 2017
Your music lays a foundation for everything you do in the business world. As your popularity increases opportunities will inevitably arise. Starting a venture to support your music will leverage your position as an...
santan dave
AuthorMckoy  •  21 Mar, 2017
Major recording artists have the following of a small country and more influence than most politicians, but how do they use this to their advantage? 20 years ago the only requirement for an artist...
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AuthorMckoy  •  14 Mar, 2017
Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found...
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AuthorMckoy  •  8 Feb, 2017
What does it take to be a successful artist? Furthermore, what does it take to be a successful Rap artist in 2017? Who better to ask than the A&R who signed a whole host...
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AuthorMckoy  •  21 Feb, 2017
“If you free the artist you free the world.” – Swizz Beatz Music is a democracy in which musicians are judged solely on their talent, not their background, skin colour, or education. In 2015...
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AuthorMckoy  •  11 Apr, 2017
Every successful artist possesses a skill set that goes beyond their creativity. They have the ability to maintain self belief throughout an often tough journey. Good artists have talent, great artists build on those...
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AuthorMckoy  •  4 Apr, 2017
New artists are often compared to more established artists. This can spark a conversation to get you noticed, but only by growing and finding your way in the industry will you get seen as...
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AuthorMckoy  •  16 May, 2017
You have a big idea. You see yourself living the dream. You’re motivated by examples around you and stretch your imagination to bring the idea to life. Your end goal gets you so excited...
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AuthorMckoy  •  7 Mar, 2017
Your team have a vested interest in what you do. They’re the people you spend time with strategising and executing your plans. Your network however is the group of people beyond your core team....
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AuthorMckoy  •  6 Jun, 2017
We all know that one artist who gave up just before his peers went on to have chart topping albums and tour the world. Quitting too soon is the single most common reason for...
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AuthorMckoy  •  20 Jun, 2017
The art of storytelling and narrative can be found in all areas of our lives. Music, film, theatre, art, dance, advertising, religion… the list goes on. They all have a storyline. Stories have been...
akala_0
AuthorMckoy  •  13 Jun, 2017
Music holds a belief system and tells a story. It’s a view of the world that makes the artist a thought leader, an influencer, an agent of change. Artists are visionaries who help us...
screen-shot-2017-06-01-at-213947
AuthorMckoy  •  6 Jun, 2017
We all know that one artist who gave up just before his peers went on to have chart topping albums and tour the world. Quitting too soon is the single most common reason for...
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AuthorMckoy  •  30 May, 2017
The first step to greatness is seeing yourself as great. Many global icons have known this and saw themselves as great, many openly declaring it, long before greatness was ever within their reach. But...
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AuthorMckoy  •  23 May, 2017
I’m always surprised when someone comes to me with hundreds of thousands, even millions of online views, but they have no idea how to generate income. On the flip side I’m very pleasantly surprised...
04780f091dece7cd3661064f702d497a134d944a
AuthorMckoy  •  16 May, 2017
You have a big idea. You see yourself living the dream. You’re motivated by examples around you and stretch your imagination to bring the idea to life. Your end goal gets you so excited...
krept-and-konan-music-potential-6-1442601059-view-0
AuthorMckoy  •  9 May, 2017
1. YouTube Revenue YouTube partnership allows you to monetise videos on your YouTube channel. You receive a revenue share for ads appearing on videos on your channel. This can generate thousands of pounds each...
lethal-bizzle-52
AuthorMckoy  •  2 May, 2017
Successful artists make winning look easy. They dream huge unfathomable dreams that once achieved become expected benchmarks for other artists. Regardless of their area of talent successful individuals bring something new to the table...
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AuthorMckoy  •  25 Apr, 2017
Seeding your music across a number of platforms exposes you to a wide audience. As an artist you’ve probably used or considered using a media outlet to promote your music. This decision may have...
tinie-tempah-2016-dan-medhurst-7904
AuthorMckoy  •  18 Apr, 2017
Your music lays a foundation for everything you do in the business world. As your popularity increases opportunities will inevitably arise. Starting a venture to support your music will leverage your position as an...
lady_clip
AuthorMckoy  •  11 Apr, 2017
Every successful artist possesses a skill set that goes beyond their creativity. They have the ability to maintain self belief throughout an often tough journey. Good artists have talent, great artists build on those...
FullSizeRender (7)
AuthorMckoy  •  4 Apr, 2017
New artists are often compared to more established artists. This can spark a conversation to get you noticed, but only by growing and finding your way in the industry will you get seen as...