Deb Mckoy
AuthorMckoy

Deb McKoy is the Founder and Consultant at peppergrain.com. She began her career as a recording artist achieving success in the UK national charts before going on to help artists and businesses build their brand.

AuthorMckoy's Latest Posts
aEtdg9sm
AuthorMckoy  •  28 Mar, 2017
Picture yourself in a crowded room. Do you stand out? Everyone gets noticed for very different reasons, but will you be remembered? Standing out is an indication of how you feel about yourself. If...
tinie-tempah-2016-dan-medhurst-7904
AuthorMckoy  •  18 Apr, 2017
Your music lays a foundation for everything you do in the business world. As your popularity increases opportunities will inevitably arise. Starting a venture to support your music will leverage your position as an...
santan dave
AuthorMckoy  •  21 Mar, 2017
Major recording artists have the following of a small country and more influence than most politicians, but how do they use this to their advantage? 20 years ago the only requirement for an artist...
STEFFLON_DON_HUNGER_TV_BY_DERRICK_KAKEMBO_03-784x1046
AuthorMckoy  •  14 Mar, 2017
Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found...
67
AuthorMckoy  •  8 Feb, 2017
What does it take to be a successful artist? Furthermore, what does it take to be a successful Rap artist in 2017? Who better to ask than the A&R who signed a whole host...
nines
AuthorMckoy  •  21 Feb, 2017
“If you free the artist you free the world.” – Swizz Beatz Music is a democracy in which musicians are judged solely on their talent, not their background, skin colour, or education. In 2015...
lady_clip
AuthorMckoy  •  11 Apr, 2017
Every successful artist possesses a skill set that goes beyond their creativity. They have the ability to maintain self belief throughout an often tough journey. Good artists have talent, great artists build on those...
FullSizeRender (7)
AuthorMckoy  •  4 Apr, 2017
New artists are often compared to more established artists. This can spark a conversation to get you noticed, but only by growing and finding your way in the industry will you get seen as...
skepta
AuthorMckoy  •  7 Mar, 2017
Your team have a vested interest in what you do. They’re the people you spend time with strategising and executing your plans. Your network however is the group of people beyond your core team....
Credit: Courtney Francis
AuthorMckoy  •  14 Feb, 2017
You can only attract fans if they know you are there. In a crowded industry it’s probably a good idea to be consistent to maintain awareness around your music with regular releases and activity....
20170423_151138
AuthorMckoy  •  25 Apr, 2017
Seeding your music across a number of platforms exposes you to a wide audience. As an artist you’ve probably used or considered using a media outlet to promote your music. This decision may have...
Ashley Verse
AuthorMckoy  •  28 Feb, 2017
Winning or losing in music is all about having the right people in the right roles working as part of a team to execute a plan. Being the great artist he is Stormzy understands...
20170423_151138
AuthorMckoy  •  25 Apr, 2017
Seeding your music across a number of platforms exposes you to a wide audience. As an artist you’ve probably used or considered using a media outlet to promote your music. This decision may have...
tinie-tempah-2016-dan-medhurst-7904
AuthorMckoy  •  18 Apr, 2017
Your music lays a foundation for everything you do in the business world. As your popularity increases opportunities will inevitably arise. Starting a venture to support your music will leverage your position as an...
lady_clip
AuthorMckoy  •  11 Apr, 2017
Every successful artist possesses a skill set that goes beyond their creativity. They have the ability to maintain self belief throughout an often tough journey. Good artists have talent, great artists build on those...
FullSizeRender (7)
AuthorMckoy  •  4 Apr, 2017
New artists are often compared to more established artists. This can spark a conversation to get you noticed, but only by growing and finding your way in the industry will you get seen as...
aEtdg9sm
AuthorMckoy  •  28 Mar, 2017
Picture yourself in a crowded room. Do you stand out? Everyone gets noticed for very different reasons, but will you be remembered? Standing out is an indication of how you feel about yourself. If...
santan dave
AuthorMckoy  •  21 Mar, 2017
Major recording artists have the following of a small country and more influence than most politicians, but how do they use this to their advantage? 20 years ago the only requirement for an artist...
STEFFLON_DON_HUNGER_TV_BY_DERRICK_KAKEMBO_03-784x1046
AuthorMckoy  •  14 Mar, 2017
Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found...
skepta
AuthorMckoy  •  7 Mar, 2017
Your team have a vested interest in what you do. They’re the people you spend time with strategising and executing your plans. Your network however is the group of people beyond your core team....
Ashley Verse
AuthorMckoy  •  28 Feb, 2017
Winning or losing in music is all about having the right people in the right roles working as part of a team to execute a plan. Being the great artist he is Stormzy understands...
nines
AuthorMckoy  •  21 Feb, 2017
“If you free the artist you free the world.” – Swizz Beatz Music is a democracy in which musicians are judged solely on their talent, not their background, skin colour, or education. In 2015...
Credit: Courtney Francis
AuthorMckoy  •  14 Feb, 2017
You can only attract fans if they know you are there. In a crowded industry it’s probably a good idea to be consistent to maintain awareness around your music with regular releases and activity....
67
AuthorMckoy  •  8 Feb, 2017
What does it take to be a successful artist? Furthermore, what does it take to be a successful Rap artist in 2017? Who better to ask than the A&R who signed a whole host...