Artists Who Give More, Get More! #IndustryTips


A rise in high profile collaborations has seen artists generating a huge portion of their income from ventures outside of music. Artists are making their presence felt in the world fashion, television, film, gaming, even banking. The more people an artist can be exposed to enables them to share more of what they have to offer. These deals cleverly use the artist’s unique appeal to bring more credibility to the partnering brand.

Growing up I was told never to give anything expecting something in return. “You don’t give to get” was the exact phrase. Giving for any kind of gain was seen as being manipulative, and as a way of bribing someone into doing something they wouldn’t otherwise have done. My commercial experience has brought me to a slightly different conclusion. I am now of the opinion that something has to be offered in order for you to get what you want.

The advice I was given as a child was a lesson in altruism. Altruism is when a selfless act is carried out to benefit others. However, using your talents and abilities to reach the largest amount of people actually increases your value and goes far beyond a random act of kindness.

The best performers in the world know this to be true. Only a amateur would give a half hearted performance expecting great energy back from the crowd. We’ve all witnessed the embarrassment of an artist giving a lack lustre performance expecting the audience to vibe with them. How would that even be possible if they haven’t given anything?

An artist leaving it all on the stage brings the greatest satisfaction all round. When something is done for how much enjoyment it brings you, you end up giving more to others. Giving and receiving are two sides of the same coin. You can only receive by first giving.

Maximising your talent and recognising the need for what you do, your ability to do it, and the inability for someone to replace you, solidifies your relevance. Relevance is great, but what does this recognition mean you can do more of?

The public are calling for more transparency, meaning that selfishness and inauthenticity is spotted in lightening speed. People want the truth. When you invite an audience into your world and provide an honest representation of who you are an unbreakable bond is formed. The opportunities that come from this help you to do more and give more.

What you bring to the table doesn’t have to be tangible, but it must have the potential to be used by yourself and others. As they say, “if you can’t be used, you’re useless”, but how can you become more useful to ultimately gain more of what you want?

– Give more
– Do more
– Get more